Establishing local sales networks and channels can be a challenge for companies, especially if they are not familiar with the respective culture and business practices.
To minimize the risk of a “faux pas” when entering an international market it can be worthwhile to work with an expert, temporarily, who takes responsibility for the results. Ideally, this expert is multilingual, familiar with different cultures and can build long-term international customer relationships.
A successful of market entry can be measured with these KPIs, amongst others:
Only with a strong sales team can entry into a newly targeted market, foreign or domestic, be achieved. I leverage the sales team members´ effectiveness through training, and ensuring that employees knowledge is transferred before the end of the project.