Development of a new sales channel and a shop-in-shop concept for El Corte Inglés, Europe´s largest department store.
30 shop-in-shop stores were successfully implemented at the POS, more than compensating the sales decline in the independent kitchen studio channel, whilst increasing margins and customer satisfaction
Sales growth + 30% at the height of the global financial crisis in Spain
Successful liquidation of the Spanish subsidiary and conversion to direct sales from the German factory, in accordance with the new European distribution strategy
Main tasks related to the liquidation of the Spanish company ALNO Spain S.A. were: dissolution of contracts with suppliers and customers, dismissal of employees or alternative offer for permanent employment in Germany, contact with auditors and lawyers