Autonomous or remote-controlled drones are known to the public for their military purposes. My assignment was to find a market for civil applications for this new high-tech UAS (UAS = Unmanned Aerial System) worth the price of a medium-sized car (€ 30,000). For this interim mandate, the customer searched for innovative, out-of-the-box thinking combined with experience in management and sales and, in particular, experience in the market launch of technical products.
Marketing and development of new, customer-centered applications using an unmanned multicopter platform
Monetization of the new drone technology – develop a viable business model