Results
Organization of the logistic chilled chain
Successful launch of the concept in retail: listing at ALDI and Casa Ametller in Spain
Successful listing of the product at ALDI in Germany with a packaging innovation, a so-called “Shaker”: yoghurt cups with a hole in the lid with blueberries as a healthy snack for on the go and a call-to-action on the packaging
Food retailers demanded deliveries of more wild berries in the fresh segment, expanding the category and the client´s shelf space
Further wild berries listed in the fresh segment => raspberries from Spain, branded with the plantation grower
The client conquered a permanent place on the fresh produce shelf (retail space as the most important KPI), generating better margins in Germany